Distinguish your business with professional logo design and branding
Your logo design should stand out in the marketplace and be instantly recognizable by your audience. Staying away from generic, overused visuals or icons is a great way to do this. While your logo should convey what makes your business unique, it doesn’t necessarily have to illustrate the product or service you provide. Using high quality, professional fonts and typography can also help your brand look unique, while adding credibility to the design.
Effective logo designs rely on simplicity. The best designs are simple and work well with color and text but are also easily recognizable by audiences without them. Adding extra effects or text to a website design can distract audiences from your iconic imagery and cheapen the design. They can also detract in a big way for icons that feature unreadable text due to small font size.